Born May 10, 1971, in New York, the artist was a well-known rapper on P. Diddy’s Bad Boy Entertainment record label. He gained recognition for his hit “Flava In Your Ear,” which helped launched the careers of his label mates, including The Notorious B.I.G.
As details regarding his death hit the internet, many flocked to social media to express their condolences and share their favorite memories of the former star. Several said they were shocked to hear about his passing.
Craig Mack will "reign, reign forever
Rain like bad weather, reign like whoever never"
This one is a shock. Hip Hop lost another great one.
I'm honestly in shock over the passing of Craig Mack. I remember being a little girl watching the Flavor In Ya Ear remix video & finding the concept of using a Big Mac box for marketing a brilliant idea. He's gonna be missed for real. #RIPCraigMackpic.twitter.com/pE6Iji9btX
Just when he was making some more money from the commercial w/ "Flava In Your Ear", he passed away. R.I.P. Craig Mack. Its still kind of a shock. I was straight-up hoping he was gonna have a comeback because of the commercial.
Others heralded him as a pioneer and legend in the industry, who never got his “just due.” He faded from the music industry in the late 1990s.
R.I.P. to a true legend who never got his just due. As a kid I used to jam "Flava in Your Ear" and 20 years later I still bump the cassette in the van on tour. He's left us too soon but his music will live on forever. RIP CRAIG MACK #RIPCraigMackhttps://t.co/165CAwrcHL
Saw Craig Mack trending, hoped it was music news. It’s strange but his key line from “Flava in Ya Ear” pops into my head at random moments. “You won’t be around next year, my rhymes are too severe, kicking mad flava in your ear.” RIP a guy who did more than he was credited for.
A slew of celebrities chimed in, too. From actors to musicians, supporters wrote how much they would miss him.
1994, lunch. Me: I don't get Flava In Ya Ear. He's behind the beat. My friend @evanhr: Or maybe Craig Mack has a new flow, and your brain literally isn't ready for it. Me: ... *5 hours later* Me: KICKIN..MAD...FLAVA...IN YA EARRRR *Evan was right*#RIPCraigMack
Rest in power Craig. May the almighty embrace your soul & lift up your family and friends. it was a pleasure to know you & rock with you. You $tepped away from the game & did it your way.. I always respected that.#RIPCraigMack