ATLANTA — Halloween trick-or-treating is almost here, and despite some supply chain issues affecting materials used to make certain candies, the industry says it is ready for one of its busiest seasons.
Halloween is considered the candy industry’s equivalent of the Super Bowl, with millions of consumers expected to enjoy chocolates, gummies and the ever-controversial candy corn.
“The confectionery industry is a $55 billion industry, which just shows they are a really big business. The Halloween season makes up about $8 billion of that,” industry spokesperson Carly Schildhaus said.
According to Schildhaus, other peak seasons include Valentine’s Day, Easter and the winter holiday season.
She emphasizes that candy is intended for occasional enjoyment, not as a meal replacement or a centerpiece of a meal.
Despite some supply shortages, manufacturers and retailers are working together to find a resolution.
“Manufacturers and retailers are working together to make sure that consumers have the products that they are looking for and making sure that they are affordable and accessible,” Schildhaus said.
Chocolate remains the top Halloween treat, followed by gummies and hard candies, Schildhaus said.
Schildhaus expects consumers to spend more on Halloween treats in 2026 than the nearly $8 billion spent in 2025.
As families across metro Atlanta prepare for Halloween on Saturday, Emory pediatric emergency room physician Dr. Maneesha Agarwal says visibility is especially important as children head outdoors after dark on Saturday.
She recommends choosing bright costumes or adding reflective materials and carrying flashlights or glow sticks.
“You really need to make sure that your child is easily visible to those people who are driving,” Agarwal said.
She adds that parents should make sure to pay extra close attention for candy with opened or damaged wrappers, unusual discoloration and ingredients that could cause allergic reactions. They should also check for gummies or other products containing THC or potentially dangerous ingredients, Agarwal added.
WSB Radio’s Graham Carroll and Miles Montgomery contributed to this story.