Over the past year, experts in the fashion industry have seen casual clothing shift everyday style.

As we all consider the implications of going back into an office space every day, the global fashion brand H&M wants to help men “dust off their shoulders in a new suit for those upcoming interviews,” Forbes contributor Cassell Ferere writes.

Ferere adds, “In a new business model, H&M is helping young men of the Generation Z workforce build confidence and eliminate self-doubt with an affordable alternative to wearing a suit.”

Over the next three months, H&M will implement their ONE/SECOND/SUIT rental program as a “sustainable solution for men who may be returning into the workforce after jobs in America were stifled by the COVID pandemic,” Ferere explains.

H&M has been running the rental program successfully in Europe since this past April.

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Cox Media Group