91% of Americans believe it’s important to be prepared for emergencies. However, only 58% of households report having taken any steps at all to prepare. In order to encourage more Americans to prepare themselves, their families and their communities, the U.S. Department of Homeland Security’s Federal Emergency Management Agency (FEMA) has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
Launched in February 2003, the Ready Campaign asks individuals to do three key things to prepare for the unexpected: 1) get an emergency supply kit, 2) make a family emergency plan, and 3) be informed about the different types of emergencies that could occur and their appropriate responses.
At the website www.ready.gov, Americans can find national and local preparedness information, and tools needed to prepare for and respond to potential emergencies.
Listo The campaign also has a complete Spanish-language component, Listo. The campaign includes Spanish-language PSAs for all media types, its own website, www.listo.gov, and an information hotline, 1-888-SE-LISTO. Launched in December 2003, the Listo campaign promotes the same preparedness message as the general market Ready campaign, however it is targeted to Hispanic Americans. The newest creative phase of Listo launched in September 2010 and promotes the idea that preparing today will help reduce the consequences of a disaster tomorrow.
Ready Kids A family-friendly extension of the Ready Campaign, Ready Kids is a tool to help parents and teachers educate children, ages 8-12, about emergencies and how they can help their families prepare. Launched in February 2006, the Ready Kids Web site (www.ready.gov/kids) features fun games and puzzles as well as age-appropriate, step-by-step instructions on what families can do to be better prepared for emergencies and the role kids can play in that effort. The website also has additional resources and information for parents and teachers on emergency preparedness and response.
Ready Business Ready Business, an extension of the U.S. Department of Homeland Security's successful Ready Campaign, is designed to educate owners and managers of small to medium-sized businesses about preparing their employees, operations, and assets in the event of an emergency. To spread this critical message, Ready Business strives to reach and motivate America's small businesses to take action and get prepared. With an emergency plan in place, small businesses can better adapt, recover and stay in control.