In 2004, Timberlake’s performance with Jackson, in which he ripped off part of her outfit to reveal a pasty but instead revealed her right breast, led to weeks of discussion and controversy. It ultimately led to a rule change, and the Federal Communications Commission required a five-second broadcast delay during live performances.
Fallout from the malfunction disproportionately affected Jackson. Rolling Stone reported that the malfunction at the show, which was produced by MTV, led to an essential blacklisting of the singer by CBS and MTV’s parent company Viacom. The singer’s music videos were kept off of MTV, VH1 and radio stations under the umbrella. The blacklisting was blamed by Jackson's fans for the underperformance of her album that was released five weeks after the Super Bowl performance.