What is ‘404 Day’ and why are Atlantans talking about it?

ATLANTA - MAY 9: Traffic crawls through downtown Atlanta along Interstate 75/85 during rush hour May 9, 2005 in Atlanta, Georgia. According to a new study Atlanta, like many other cities nationwide, is losing its fight against traffic gridlock. The Texas Transportation Institute ranks Atlanta fourth behind Los Angeles, San Francisco and Washington, D.C., for delays per traveler on its roads. Last year, Atlanta was ranked fifth in the study. (Photo by Barry Williams/Getty Images)

What is ‘404 Day’ and why are Atlantans talking about it? ATLANTA - MAY 9: Traffic crawls through downtown Atlanta along Interstate 75/85 during rush hour May 9, 2005 in Atlanta, Georgia. According to a new study Atlanta, like many other cities nationwide, is losing its fight against traffic gridlock. The Texas Transportation Institute ranks Atlanta fourth behind Los Angeles, San Francisco and Washington, D.C., for delays per traveler on its roads. Last year, Atlanta was ranked fifth in the study. (Photo by Barry Williams/Getty Images) (Barry Williams)

By Fiza Pirani, The Atlanta Journal-Constitution

This story has been updated.

If you've been on Twitter today, you may have noticed Atlanta sports teams and residents posting about #404Day, showcasing their love and pride for the city.

And Atlantans are loving it. Continue reading...