He followed the instructions and put the battery into the device. He said he heard sizzling as if he was pushing the button, but wasn’t. It then exploded in his hand.
“I went to listen to it. It just went bam, like a bullet,” Reser said.
The device broke into two pieces that impaled themselves into opposite walls. It also had pieces of metal and plastic scattered across the room, KAKE reported.
Reser said he took it back to the store, where the staff pointed out a warning sign that stated e-cigarettes can potentially explode. They also told him a small computer chip could have prevented the battery from exploding.
Reser said he wasn’t told about the chip when he first purchased the device.